Building a Better Home Selling Experience

I was in a hurry one day and needed to get my shirts professionally cleaned ASAP. I looked up the nearest dry cleaner in the area with decent reviews and gave them a shot. What I found when I walked in through the door was a hidden treasure: friendly customer service, fair prices, true expertise in caring for clothes, and quick turnaround times. I’ve been a satisfied customer ever since. I thought to myself “This place is awesome. This is how every business should be run.”

And that’s the blueprint of how we’ve built this company: with a focus on truly helping others. Everything stands on this foundation. All of our goals, systems, the entire way we do business must support this cause. Built upon this foundation are the 5 Core Values which define what we do here at House Simply Sold, each and every day:


We put ourselves in your shoes and ask “What would we expect from a company promising to help us sell our house fast?” We know exactly how you feel about losing your job. Wondering how you will possibly pay the bills this month, worrying about almost losing your home to foreclosure, and having to face the embarrassment of telling your family and friends. How do we know? Because all of these things happened to us about 10 years ago. We’ve been there.


Empathy doesn’t mean telling white lies to make someone feel better. “Cheer up, everything happens for a reason.” No. Saying this doesn’t help anyone. Empathy is the ability to see the world from their eyes, to understand their concerns, and then offer actual advice to get out of that uncomfortable situation. And the uncomfortable truth is that even though we wish we could, we can’t help every seller. Some are already in foreclosure. Some would actually be better off working with a traditional real estate agent instead of with us. Our goal is to give you a clear picture of what your best options are, with honesty and empathy.


Selling your house CAN feel complicated and stressful. But it doesn’t have to. We do all the hard work behind the scenes so you don’t have to. Our job is to get your house Simply Sold. That means having all of your questions answered and clear communication from Day 1, even when we run into a few speed bumps. On the back end, it means all of our systems are streamlined so we can do our job better.

Extreme Ownership

This concept is taken from a book written by 2 retired U.S. Navy SEALs. All results, good or bad, are the responsibility of the leader. When things go wrong, the only finger we can point is at ourselves. This applies to all levels of the organization. There are no bad teams, only bad leaders.

Personal Growth

We are a data driven company, and we use that data to constantly evolve and improve and optimize. For everyone on our team, that means an obsession with education and self improvement. Our days end with a review of our performance, what we could have done better, and preparing for the day ahead of us. Always learn, always grow.

We’ve been guided by these principles ever since our first rental property and tenants back in 2006, before we even started buying and rehabbing houses. “Be the best landlord possible, treat your tenants with respect and humanity, and they will love you.” And they do.

If you’re ready to take the next step, go ahead and fill out the form below and we’ll get started. Or give us a call at (714) 464-6192 and let’s find out how we can help you. Honesty, Transparency, No Risk, No Pressure. That’s our promise to you.


Caleb Liu